Kim McDougall – Creating Sizzling Book Video Trailers

On June 3rd, 2010 Irene Watson and Victor R. Volkman spoke with artist, author, and book video director/producer Kim McDougall of Blazing Trailers. Kim has produced more than 100 book video trailers and hosts more than a thousand of them on BlazingTrailers. She shared her hard won experience in producing and also critiquing these latest promotional marketing tools. Her laser-sharp focus in marketing really showed us what does and doesn’t work for videos. Some talking points included:

Why make a book video trailer?
What makes a good trailer (good, bad, or ugly)?
How do I use my trailer effectively?
Can I include a Special offer in my video?
Walk us through a typical experience with you working with an author
Should I make my own trailer or have someone make it for me?

Kim McDougall

Kim McDougall is an fantasy author, fiber artist and photographer. She writes children’s and YA fiction under her married name, Kim Chatel. Some of her books include Angel Venom, the Twisted Tails series and Luminari, She has a bachelors degree in English literature from Concordia University, Montreal, Quebec. She was born in Montreal and has lived in Nice, France, Toronto, Long Island, New York and now beautiful Pennsylvania.

She is also the founder of Blazing Trailers a site designed to showcase video book previews. After creating 100+ trailers she has picked up some tricks for promoting with this hot multimedia tool.